A lot of lawyers feel unsure about social media. It can seem like a place where flashy ads and dance videos rule, not somewhere a professional wants to show up. But the truth is, your clients are already there. They’re scrolling through feeds, checking out businesses, and making snap judgments based on what they see. If your law firm isn’t showing up or is showing up poorly, you’re missing out on chances to connect, build trust, and grow.

The Problem: A Lack of Connection

When people are looking for a lawyer, they’re not just looking for someone with experience. They want someone they can trust. But before they ever walk into your office or call you up, they’re Googling your name. They’re clicking on your Facebook or LinkedIn profile. They’re scrolling through to get a sense of who you are. If your social media presence is outdated, inconsistent, or non-existent, that trust is harder to build.

Social media is no longer optional. It’s part of the first impression you make. And it’s one of the few places where you can humanize your firm and show that you’re not just a name on a sign. You’re a person who understands what your clients are going through.

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The Fix: Real Connection Through Consistent Sharing

The best social media accounts for lawyers don’t feel like ads. They feel personal, helpful, and trustworthy. Start by sharing content that shows who you are and how you help. You don’t need to be on every platform. Focus on where your clients spend time. Facebook, Instagram, and LinkedIn are often the best bets.

Here are a few types of posts you can share right away:

• “Meet Your Lawyer Monday” – Post a photo of yourself or someone on your team with a short, personal story. “This is Sarah. She’s been helping families with estate planning for 12 years and loves baking in her free time.”‍
• Quick Legal Tip Video – A 30-second video explaining a common issue. “Wondering what to do after a car accident? Here are 3 things to remember in the first hour.”‍
• Client Thank You Post – Share a quote (with permission) from a happy client. “Sarah helped me get through one of the toughest times of my life. I always felt like she had my back and explained every step clearly.”

The more you show up, the more likely someone will think of you when they need help. That’s how social media builds real relationships that turn into referrals and long-term clients.

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Ready to Build a Social Media Presence That Works?

You don’t need to become an influencer. You just need to be present and real. If you’re ready to make social media a tool that works for your practice, our team at Levitate can help. We’ve helped hundreds of lawyers build trust online with less time and stress.

Even better, we have a full content library packed with ready-to-post social media templates, so you never have to start from scratch.

Book a demo with a product expert and see how you can start growing your relationships and your firm today.