The Science of Staying Top of Mind With Clients and Prospects in 2026

You’ve worked hard to build relationships, deliver great service, and grow your client base. But if you’re not staying in touch in a meaningful way, even your best contacts can go quiet. Not because they’re unhappy, but because life moves fast. Without a gentle reminder now and then, people simply forget.

That’s why staying top of mind is such a game changer. When you keep showing up in thoughtful, personal ways, people remember you. And when they need help, they don’t have to think twice about who to reach out to.

Why Staying Top of Mind Matters

When someone has a problem to solve, they usually go with the first name that comes to mind. You want to be that name. But people don’t remember you just because you helped once. They remember the people who show up consistently, even in small ways.

And here’s what the science says: people remember what they see and hear often. That means regular, personal touchpoints make a difference. The trick is doing it in a way that feels natural.

Building a Consistent Presence

One of the easiest ways to stay top of mind is by reaching out without needing something in return. You can check in after a big life event, send a note on a work anniversary, or share something that made you think of them.

Here are a few simple messages that can go a long way:

• “Happy New Year! Hope you’re off to a great start. If there’s anything I can help with this year, let’s set up a time to catch up.”
• “I came across this article on [topic] and thought of you, it touches on some of the things we talked about. Let me know if you have any questions about it.”
• “Congrats on the new addition to your family! That’s such a special milestone, wishing you all the best during this exciting time.”

These messages can be short and simple, but they show that you’re thoughtful, paying attention, and here when they need you. They show that you’re not just around for the sale, you’re genuinely available. They keep the relationship alive without needing a special occasion.

Focus on Personal, Not Promotional

One of the biggest mistakes people make is confusing top of mind with self-promotion. A monthly newsletter packed with company updates might be informative, but it doesn’t build connection.

A short, thoughtful note that says, “Hey, I remember you, and I care” goes much further.

That’s the kind of message that builds trust. And when trust is there, referrals and repeat business tend to follow naturally.

Use Tools That Make It Easy

You don’t have to remember every detail or send every message manually. Tools like Levitate can help you track important dates, save notes from past conversations, and schedule personal messages that still feel personal.

Instead of falling off someone’s radar, you show up in a way that feels consistent, not canned.

Imagine what it would be like if everyone you’ve worked with thought of you first when they needed help. That’s what staying top of mind does, it turns one-off interactions into lasting relationships.

Stay Consistent Without Burning Out

You don’t need to chase every lead or send 100 emails a week. You just need a system that helps you show up with heart, on a regular basis.

That’s what Levitate is built for, helping relationship-driven professionals stay top of mind without making it a full-time job.

Ready to stay connected in a way that feels real?
Book a demo and see how Levitate can help you turn connections into long-term growth, one message at a time.

‍