Passive Fundraising Ideas for Nonprofits in 2026: Raise More, Stress Less

Active fundraising, events, campaigns, calls, takes energy. And for a lot of nonprofits, that energy is already spread thin. That’s why passive fundraising is such a valuable piece of the puzzle. It helps you bring in consistent support, even when you’re not actively asking.

Passive fundraising doesn’t replace relationships. It supports them by making it easier for your community to give when and how it works for them.

Here are a few passive fundraising ideas for nonprofits that are easy to set up and can make a real impact over time.

1. Set Up Monthly Giving Options

This one’s simple, but powerful. When you invite supporters to give monthly instead of just once, you turn one-time donors into long-term partners, without asking more than once.

Use messaging like:

“A small monthly gift helps us plan ahead and serve more families, year-round. You can change or cancel anytime.”

Then make sure the option is front and center on your donation page. A steady stream of small gifts adds up, and helps with budgeting too.

2. Use AmazonSmile and Other Shopping Give-Backs (When Available)

Programs like AmazonSmile (while winding down in some regions) or local grocery store give-back programs let supporters raise money for your cause while shopping. Even though they don’t bring in huge dollars, they’re a great “set it and forget it” way to keep your nonprofit top of mind.

Make it easy for people to sign up with a quick email or social post that walks them through the steps. Include a reminder once or twice a year.

3. Ask for Employer Matching Gifts

Many donors don’t realize their employers will match charitable contributions — sometimes doubling or tripling their gift. Add a short line on your donation page and emails that says:

“Many employers match donations — check with your HR team to see if your gift could go twice as far!”

You can also follow up after a donation with a short message and a link to matching gift info.

4. Add a Donation Link to Your Email Signature

It’s subtle, but over time, it works. Add a short, friendly line to your email signature like:

“Support our mission: [donate link]”

You never know who might click, especially when you’re emailing community partners, board members, or local supporters.

5. Use Levitate to Stay Visible Without Asking Constantly

Passive fundraising works best when people remember your nonprofit and feel connected to your mission. Levitate helps with that by letting you:

• Send regular, friendly emails without feeling spammy
• Share helpful stories and updates, not just asks
• Set reminders to reach out personally to key donors
• Use pre-written content that keeps your message fresh

Consistency Builds Trust (and Donations)

Passive fundraising doesn’t mean sitting back. It means putting simple systems in place so support can come in even when you’re not actively campaigning.

From monthly giving to email reminders and matching gift prompts, these small efforts add up, especially when paired with consistent communication and heartfelt storytelling.

Want Help Building a Relationship-First Fundraising Plan?

At Levitate, we help nonprofits stay connected with supporters in a way that feels personal, not pushy. From keeping your emails consistent to strengthening your donor relationships, we make the follow-up simple.

Book a demo with a product expert today and let’s build a fundraising strategy that supports your mission — without burning out your team.