Dental Marketing Ideas for January That Keep You Top of Mind in 2026

The new year brings a fresh start — not just for your patients, but for your practice too. January is a great time to reconnect with your current patients, fill your calendar, and set the tone for the months ahead.

But you don’t need a major marketing overhaul to make an impact. A few thoughtful, personal touches can go a long way toward staying visible, building trust, and reminding patients why they chose your office in the first place.

Here are five simple ways to stay top of mind this January.

1. Send a New Year Check-In Email

A short, friendly email that says “Happy New Year” and offers a reminder to schedule that next appointment can go a long way. Most patients need a little nudge to get back into their routine after the holidays.

Here’s one idea from the Levitate content library:

Subject: New Year’s Resolution: Healthy Teeth
This email explains how taking care of your teeth can be a great New Year’s resolution, and gives a few simple tips for good, preventative care.

You can send it as-is or personalize it with your own tone and follow-up message. Levitate makes it easy to schedule emails ahead of time and keep them feeling warm and personal, not mass-produced.

2. Use Social Media to Share Helpful Reminders

A lot of your patients are thinking about health and routines this month, which makes it a great time to talk about preventative care, and to keep your practice top of mind in a natural, helpful way.

Here are a few post ideas to try:

• New Year’s Resolution Post
  “New year, new habits. If you’re setting goals for a healthier 2026, don’t forget about your smile. Brushing twice a day, flossing daily, and keeping up with regular checkups can make a big difference.”
• Flossing Tip
  “Flossing every day does more than just clean between your teeth — it helps prevent gum disease and keeps your whole mouth healthier. Start small: just 30 seconds a day can help build the habit.”
• Referral Program Invite
  “Love your smile? Share it. When you refer a friend or family member to our practice, we’ll send a small thank-you your way. Ask us about our referral program — it’s our favorite way to grow.”

Social content doesn’t need to be frequent or overly polished. The goal is to show up consistently and remind patients that you’re here, you’re helpful, and you’re human.

3. Ask for Reviews From Happy Patients

The start of the year is a great time to refresh your online reputation. Patients who feel good after their visits often just need a little reminder to leave a review.

After a cleaning or procedure, follow up with a quick thank-you message and a friendly review request. If you’re using Levitate, you can automate this step to go out after every visit, no awkward asks needed.

4. Celebrate Your Team and Your Patients

January is also a great time to highlight the people behind the practice. Feature a team member’s work anniversary, share a “staff favorite product” of the month, or post a recap of how your office gave back during the holidays.

You can also celebrate patient milestones, with permission. These small touches humanize your practice and remind your community that you’re not just running a business, you’re building relationships.

5. Plan Around Key Milestones and Seasonal Moments

January is a great time to map out a few key touchpoints for the year. You don’t need a complex calendar, just a simple list of moments when it makes sense to reach out to patients or share something helpful.

Think about:

• 6-month cleaning reminders
• Dental benefits reset (January)
• Back-to-school checkups (August)
• End-of-year insurance use-it-or-lose-it reminders (October–December)
• Fun holidays like National Tooth Fairy Day or Dental Health Month

These are great times to schedule social posts, send quick emails, or even just check in with patients you haven’t seen in a while. Planning ahead means you’re less likely to go quiet — and more likely to stay top of mind all year long.

Make January Count With Marketing That Feels Personal

The best way to grow your dental practice this January isn’t by doing more, it’s by doing the right things consistently, with a personal touch. And you don’t have to do it all yourself.

Levitate helps practices like yours stay connected, stay visible, and grow through relationships, without the overwhelm.

Book a demo with a product expert today and let’s build a simple, effective marketing plan that starts your year strong and keeps patients coming back.

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