What really happens after someone donates to a nonprofit?

At Levitate, we set out to answer that question through the largest donor experience study ever conducted, spanning 7,600+ donations across thousands of nonprofits nationwide. Our goal? To understand how organizations respond to donations, and more importantly, where they may be falling short in building lasting donor relationships.

The results were eye-opening. While most nonprofits do send automated receipts, fewer than 1 in 10 reached out personally. And post-donation follow-up? Almost nonexistent. In an increasingly automated world, these findings highlight an enormous, untapped opportunity to strengthen donor loyalty through simple, personal outreach.

Check out the infographic below for a snapshot of our key findings, and what they mean for the future of fundraising.

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The data is clear: personal outreach isn't just nice to have, it’s essential for building the kind of donor loyalty that leads to sustained giving and long-term support. Yet most nonprofits don't have the time or resources to devote to consistent outreach.

At Levitate, we make it easy to scale that human touch. Our platform empowers nonprofits to send personalized messages, track engagement, and build real relationships, without adding more to your team’s already full plate.

If you’re ready to reimagine your donor experience, we’d love to show you how.

Book a demo and start turning one-time gifts into lasting connections.

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