Social Media Marketing for Insurance Agents in 2025: How to Build Trust That Lasts

For most insurance agents, the hardest part of marketing isn’t explaining your policies; it’s getting people to care before they need them. You know how important coverage is, but unless someone just had a big life change or a close call, insurance usually isn’t top of mind. That’s where social media comes in.

It’s not about going viral. It’s about staying visible in the moments between milestones, so when your clients or their friends do need help, they think of you first.

Why Social Media Works for Insurance Agents

Your clients aren’t scrolling Instagram hoping to buy a new policy. They’re there to catch up with friends, get local updates, or be entertained. So if your posts feel like ads, they’ll get skipped. But if your posts sound like you, helpful, approachable, and human, that’s when they stand out.

Social media is less like a billboard and more like bumping into someone at the grocery store. It’s a way to stay in the mix, build trust slowly, and be known before you’re needed.

What Should You Post? Start with What You Already Know

If you've ever had a client call with a panicked question, you’ve already got content to share. The most effective posts come straight from the conversations you’re already having.

Here are a few examples of what that could look like:

• “One of our clients asked if her homeowners policy covers water damage from a burst pipe. It depends — here’s what you should know before winter hits.”
• “We helped a couple this week who thought life insurance from work was enough. Here’s why that’s not always the case, and what they decided to do.”
• “When I was rear-ended last year, I realized how confusing deductibles can be. Here’s a quick breakdown of how they work.”

You can also keep things simple and timely with short reminders, like:

• How to prepare for hurricane season
• When to review your policy if you’ve moved
• What’s covered after a car accident

These types of posts don’t just educate, they show you’re paying attention, and that you care.

Where Should You Post? Go Where Your Clients Are

You don’t need to be on every platform. Facebook is great for reaching local families. LinkedIn works well if you focus on commercial insurance or professionals. Instagram is good for younger clients and visual updates. Pick one or two where your audience hangs out, and show up regularly. One solid post a week beats five rushed ones that don’t feel like you.

Use Comments and Messages to Build Real Connection

Getting comments is nice, but what matters most is how you respond. If someone shares a post, say thank you. If a client tags a friend, reach out. These small moments build trust in a way no fancy ad campaign can.

More and more people are using social media like a search engine, even messaging agents directly. Make sure someone on your team is checking DMs and comments so you never miss a chance to help.

Don’t Forget Email

Your social posts and emails should feel like they’re coming from the same person, because they are. If you’re posting about home insurance tips for winter, include a similar message in your monthly email. Levitate makes that easy by helping you reuse content across both platforms without doubling the work.

Keep Showing Up, Even When It’s Quiet

Some posts will get a lot of likes. Others won’t. That doesn’t mean they’re not working. Marketing for insurance is more like planting seeds than flipping switches. Someone might see your post today, ignore it, and remember it three months later when they need you.

When a topic resonates, like flood coverage or what’s really included in renter’s insurance, keep going with it. But don’t stop posting just because it feels quiet. It’s all part of staying top of mind.

Let’s Make It Easier to Keep in Touch

You don’t have to post every day or become a full-time content creator. You just have to keep showing up in small, consistent ways that remind people why they trust you.

With Levitate, you can handle all of it, social posts, emails, follow-ups, in one place, without needing a whole marketing team behind you.

Want help building a social strategy that feels personal and easy to manage? Book a demo with a product expert today.