If you’re an insurance agent, chances are you didn’t get into this business because you love creating social media posts. But in today’s world, staying top-of-mind means showing up where your clients already are, on Facebook, Instagram, and LinkedIn.
The problem? Most insurance social media out there feels like it's copied from a corporate playbook. It’s stiff, salesy, and, let’s be honest, easy to scroll past. That kind of content doesn’t help you build relationships. What does? Content that feels real, helpful, and personal.
You might be sharing updates like rate changes, industry stats, or reminders about open enrollment periods. That’s useful information, but if it doesn’t connect emotionally, it won’t drive engagement. The biggest mistake insurance agents make is focusing only on the business side instead of the people side.
Social media shouldn’t feel like a sales pitch. It should feel like a conversation. You want to remind your clients that you’re not just a policy expert, but a trusted advisor who gets what they’re going through.
Here are a few examples of social media content that you can start using right away to spark connection and stay memorable in your network:
"Last week, I helped a young couple navigate their first life insurance policy. They were nervous, but we walked through their goals and found a plan that gave them peace of mind. This is why I love what I do: helping people feel secure about their future."
📸 [Photo idea: A friendly photo of you at your desk or meeting a client, smiling and relaxed]
"If you just bought a new car, don’t forget to update your auto policy. A quick phone call now could save you a headache later. I’ve seen clients miss this step and end up underinsured."
📸 [Photo idea: A graphic showing a simple checklist: "Bought a car? 1. Call your agent 2. Update your policy"]
"Shoutout to the Johnsons on closing their dream home! Helping them find the right homeowners insurance made my week. Congrats, y’all!"
📸 [Photo idea: A happy couple in front of their new home (stock image if needed), tagged with a celebratory tone]
Don’t overthink your tone. You don’t need corporate-speak. Just write how you talk. People are more likely to trust someone who shows up as a real person, not just someone who can recite policy details.
Use a mix of photos, short videos, and even quotes or behind-the-scenes content. Share a peek into your day. Talk about the questions you get from clients. Show that you're not just an insurance agent, you're their insurance agent.
You don’t need a huge following. You just need to stay in front of the people who already know and trust you. Social media is one of the easiest ways to keep those relationships warm, especially when life changes happen and people start looking for someone they already feel comfortable reaching out to.
Ready to take your client engagement to the next level? Let us help you create a strategy that makes staying in touch easy and actually works. Levitate even has a full content library packed with ready-to-post social media templates, written just for insurance agents.
Book a demo with one of our product experts today.
We’ll give you a call to set up time for your team and ours to meet virtually for a personalized demo.
Book a Demo
