Online Marketing for Accountants in 2025: Simple Ways to Stay Top of Mind

Most accountants don’t get into the business for the marketing. You’d probably rather be helping clients navigate tax season or making sure their books are in order, not figuring out what to post on social media.

But here’s the truth: the right kind of online marketing doesn’t have to feel awkward or overwhelming. When it’s done well, it’s just another way to stay in touch, earn trust, and make sure the people who need you can actually find you.

Why Online Marketing Matters for Accountants in 2025

Your clients aren’t only looking for an accountant who’s technically good. They want someone who’s trustworthy, responsive, and easy to talk to. And more often than not, they make that judgment before they ever schedule a call.

That’s why showing up online, with helpful content, timely reminders, and a human tone, can help you grow without being pushy.

What Works Best for Accountants Online?

You don’t need flashy ads or viral videos. The most effective online marketing for accountants is simple, consistent, and built around real relationships.

Here’s how that can look:

• Email marketing that feels like a quick check-in
  A monthly email with a few timely tips,  like what to prep for quarterly taxes or how to handle 1099s,  keeps you top of mind. Levitate even has a library of accountant-friendly emails you can send with a few clicks.
• A clear, updated Google Business Profile
  Make sure people can find your hours, contact info, reviews, and location. It’s the first place most clients check when they’re referred to you.
• Social posts that sound like you
  Share short tips during tax season, celebrate business milestones, or post a quick video explaining what deductions solo business owners often miss. You’re not trying to go viral, you’re just showing up.

Examples of Content That Works for Accountants

Not sure what to say? Start with what you already know clients ask you about.

Here are three content ideas you can use right away:

1. “3 Things to Double-Check Before Year-End”
   Perfect for December emails or posts. Talk about retirement contributions, business expenses, and charitable donations.
2. “Here’s What to Save for Tax Time”
   Send this in January or February. It’s helpful and positions you as a guide, not a salesperson.
3. “Why Your Friend’s Tax Situation Isn’t the Same as Yours”
   A fun reminder that generic advice online isn’t always right — and that’s why having a real accountant matters.

You Don’t Need to Be Everywhere

You don’t have to be on TikTok, YouTube, and every social platform under the sun. Start with the basics:

• A simple, clean website
• A regularly updated Google Business Profile
• A monthly email to clients and prospects
• Occasional social posts to stay visible

From there, you can always grow. But consistency matters more than complexity.

Online Marketing Can Still Feel Personal

When it’s done right, online marketing doesn’t feel like marketing. It feels like checking in, being helpful, and reminding people you’re here when they need you.

Levitate helps accountants do exactly that, with tools for staying in touch, scheduling emails, posting to social, and keeping up with your best referral sources (without the spreadsheets).

Want help making your marketing feel more like you?
Book a demo with a product expert today and let’s build something that works without the hassle.

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