Marketing Strategies for Landscaping Businesses in 2025 That Grow More Than Just Leads

If you run a landscaping business, your work speaks for itself, but only if people know where to find you. And when you’re juggling crews, estimates, and the weather, marketing can easily fall to the bottom of the list.

But here’s the thing: marketing doesn’t have to be complicated or time-consuming. When it’s done right, it helps you stay top of mind with past clients, show up for new ones, and build a steady flow of work year-round.

Why Relationship Marketing Works Best in Landscaping

Most people don’t hire a landscaper from a random ad. They ask a neighbor, remember who fixed up their yard last spring, or scroll through their inbox looking for someone they’ve heard from before.

That’s why the best marketing strategies for landscaping businesses aren’t flashy. They’re consistent, personal, and built on trust.

1. Keep in Touch with Past Clients by Email

Your happiest customers are your best source of repeat work and referrals, but only if they remember you. A quick monthly or seasonal email is an easy way to stay visible.

Try messages like:

  • “Spring is around the corner — ready to refresh your lawn?”
  • “Here’s how to protect your plants from summer heat”
  • “Fall cleanup slots are filling fast — want us to save you a spot?”

You can write these yourself or use pre-written emails in Levitate’s content library and customize them with just a few clicks.

2. Use Photos to Show Off Your Work

Before-and-after shots are gold for landscapers. Post them on your website, in social posts, and even include them in emails. People want to see what you can do, and photos are often what turns a maybe into a yes.

You don’t need fancy gear; just clean shots in good lighting from your phone will do. Bonus if you can include a quick story behind the project.

3. Ask for Reviews and Referrals (the Right Way)

After you wrap up a job and the client is thrilled, that’s the time to ask for a review. A simple email like:

“Thanks again for trusting us with your yard. If you’re happy with the results, we’d love it if you left a quick review — it helps other local families find us too!”

You can automate these kinds of requests with Levitate so they’re always sent at the right time, without you having to remember.

And when someone refers you? Send a thank-you. A short note, small gift card, or email saying “we appreciate you” goes a long way in keeping that goodwill strong.

4. Don’t Rely on Just Social Media or Ads

Social media can help, but it’s not the whole plan. Algorithms change, ads cost money, and it’s easy to get buried. That’s why combining personal email, reviews, word-of-mouth, and your Google Business Profile is a smarter long-term strategy.

When someone searches “landscaper near me,” your reviews, website, and past client experiences are what help you stand out.

5. Use Automation to Stay Consistent

The hardest part of marketing is doing it consistently, especially when you're out in the field most days. That’s why automation is key. With Levitate, you can:

  • Send personalized check-in emails on a schedule
  • Use pre-written content tailored to landscaping businesses
  • Get reminders to follow up with past clients
  • Build real relationships without spending hours at a computer
  • Receive hands-on support from your dedicated success specialist, tailored to your business goals

Grow Your Landscaping Business Without Losing the Personal Touch

You already know how to make yards look their best. Marketing is just about making sure the right people know that, and remember you when they need help again.

If you want to spend less time chasing leads and more time doing what you do best, Levitate can help you build a marketing strategy that’s personal, simple, and easy to stick with.

Book a demo with a product expert today and let’s grow your business together, one relationship at a time.

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