Insurance and Social Media: Building Trust One Post at a Time

Insurance is one of those things people know they need, but don’t always want to think about. That makes it tough to stay top of mind, especially when you're competing with national carriers, comparison sites, and constant ads.

Social media can feel like a stretch for a local insurance agent or small agency. But when used right, it’s one of the best ways to stay connected to your community and build long-term trust. It’s not about being flashy. It’s about being present.

Why Social Media Works for Insurance

Most people don’t wake up excited to talk about policies and premiums. But they do pay attention to familiar faces and helpful information. Social media gives you a way to show up in your clients’ daily lives without interrupting them. It keeps your name in their world during the times when they are not actively shopping for coverage.

You’re not trying to close a deal in a comment section. You’re planting seeds, building familiarity, and creating opportunities for future conversations. When you post consistently with value and personality, people start seeing you as a go-to person in your field.

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Keep It Personal and Helpful

You don’t need to be a content machine to stand out. One or two solid posts each week can make a big difference if they feel personal and are easy to connect with.

Here are a few types of posts that work well for insurance professionals:

• Life event reminder
  “Getting married? A quick update to your life insurance could make a big difference. DM me if you want help sorting it out.”
• Simple myth-buster
  “Myth: Renters insurance is expensive. Truth: It usually costs less than a dinner out. Want to see if it makes sense for you?”
• Behind-the-scenes post
  A candid photo of you reviewing a policy with a client or explaining how you helped someone with a tricky claim. These show that you are real and relatable, not just a logo.
• Community shoutouts
  Tag a local business you insure or thank a partner for a referral. This not only builds goodwill, but it also keeps you visible in your network.
• Policy tip or explanation
  “What is an umbrella policy? It’s extra liability coverage that kicks in after your standard policy maxes out. Ask me if this might be right for your family or business.”

The more you can tie posts to everyday life, the more likely people are to pay attention and respond.

Show Up Where Your Clients Are

The best platform depends on who you serve. For personal lines, Facebook and Instagram work well because that is where your clients scroll through life updates, neighborhood news, and family photos. If you work with business owners or offer group policies, LinkedIn may be a better fit for building credibility with a professional audience.

Whichever platforms you use, consistency is more important than perfection. Social media is not about having the biggest following. It is about staying top of mind with the people most likely to refer you to a friend, tag you in a question post, or reach out when something changes in their life.

Your goal is to be seen often enough that when someone needs insurance help, your name is already familiar.

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Keep It Going Without the Stress

The hardest part of social media is keeping it going. Even agents with the best intentions can get stuck overthinking what to post or forgetting to follow through after a busy week. The trick is to have a simple system that lets you stay present without it becoming a full-time job.

That could be batching your posts at the start of the month, setting reminders to post on key days, or using a tool to schedule ahead. And if you do have help from someone on your team or a trusted partner, even better.

At Levitate, we help insurance professionals build social media plans that are easy to maintain, feel personal, and work quietly in the background while you stay focused on your clients.

If you’re ready to stay in front of your clients in a way that feels authentic, book a tailored demo.

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