If you're running a roofing business, you know how important reputation and referrals are. But today, homeowners don’t just rely on a neighbor’s recommendation; they search online, check reviews, scroll through photos, and look for companies that feel trustworthy before picking up the phone.
That means your marketing needs to do more than look good. It needs to build relationships, earn trust, and keep you top of mind. Here's how to market a roofing company in a way that’s modern, manageable, and effective, especially for small teams who don’t have time to babysit a dozen tools.
When someone in your area searches “roof repair near me,” your business needs to appear, and stand out. That starts with having a strong online foundation across your website, local search listings, and reviews.
Your website should make it easy for visitors to understand what you do, where you work, and how to get in touch. It doesn’t need to be fancy, but it should look professional, load quickly, and work well on mobile. Include photos of past work, brief descriptions of your services, and a clear way to request a quote.
Your Google Business Profile (the listing that shows up in maps and search) also plays a big role in visibility. Make sure it’s accurate and complete, with photos, a link to your website, your service area, and updated contact information. Encourage happy customers to leave reviews there—those not only build trust but also help you rank higher in local search results.
And finally, share helpful content where you can. Whether that’s a blog post on how to spot hail damage or a quick tip on roof maintenance, content like this positions you as a trusted expert. Plus, it improves your SEO over time, making it easier for new customers to find you organically.
One of the biggest missed opportunities in roofing is forgetting about previous clients once the job is done. Even if someone doesn’t need another roof anytime soon, they may know someone who does, or need repairs after the next big storm.
By keeping in touch with past customers, you can stay top of mind and earn more repeat business and referrals.
A platform like Levitate helps you schedule friendly check-ins, annual inspection reminders, seasonal tips, or even small thank-you messages. For example, send a quick note in early spring reminding homeowners to schedule a roof check before storm season. Or in the fall, send a message about clearing debris and prepping gutters.
These small touches go a long way. They show that you care about your customers even after the job is done, and that builds lasting loyalty.
You don’t need to go viral to have an effective social media presence. What matters is showing up consistently with content that highlights your expertise, showcases your work, and reminds people you're active in the community.
Here are a few simple ideas that work well for roofing companies:
You don’t need to post every day, but once or twice a week is enough to stay visible. And if you’re using Levitate, you can even create a content calendar and schedule posts in advance, saving time while staying consistent.
Many homeowners will visit your site or request a quote but not make a decision right away. Email marketing helps you stay in front of those leads, without being pushy.
You can set up automated email flows that educate and inform, like:
This content helps homeowners feel more confident in their decision, and keeps your name top of mind. You can also send occasional updates to your entire contact list, like seasonal roof care tips or limited-time offers.
The key is to be helpful, not salesy. With Levitate, you can personalize emails using the homeowner’s name, service history, or even local weather events, all without having to write each message from scratch.
When you share useful advice, answer questions, and offer tips, even before someone becomes a customer, you position yourself as a trusted expert, not just a contractor.
For example, create a downloadable guide like “Everything You Need to Know Before Replacing Your Roof.” Share short videos on how to prep your home for a roof install. Host a local “roof check” day where homeowners can get free evaluations after a storm.
This type of value-driven marketing helps you stand out in a competitive industry, and it gives people a reason to remember your name when they need help down the line.
Marketing a roofing company doesn’t require a massive budget or flashy tactics. It’s about being visible, building trust, and staying connected to the people you serve.
By strengthening your online presence, staying in touch with past clients, showing up on social media, and offering valuable content, you can build a steady pipeline of leads without relying on high-pressure sales or expensive ads.
At Levitate, we help roofing companies keep their marketing simple, personal, and effective, so you can spend more time on jobs and less time chasing leads.
Ready to grow your business the relationship-driven way? Let’s talk.
We’ll give you a call to set up time for your team and ours to meet virtually for a personalized demo.
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