Let’s face it. Posting about insurance on Facebook can feel like trying to start a conversation in a quiet room. You want people to interact, but likes and comments are few and far between. It can feel like your posts are just floating out there with no one paying attention.
The good news is that it’s not about trying harder. It’s about connecting better. The most engaging Facebook posts for insurance aren’t just about coverage details or quoting tools. They are about showing up like a real person who understands your audience and what matters to them.
A lot of agents stick to sharing news articles, stock graphics, generic reminders about open enrollment, or nothing at all. While those posts are informative, they don’t give your audience a reason to respond. If it feels like you’re talking at them instead of with them, they’ll just scroll by.
People are on Facebook to stay connected. They want content that feels personal, not promotional. So the key is to make your posts less about selling policies and more about starting conversations.
[Photo idea: An insurance agent at their desk smiling at a computer screen while responding to Facebook comments]
The most successful insurance agents use Facebook to build relationships, not just broadcast updates. That means creating posts that invite your audience to interact and feel like part of something meaningful. Here are five examples of Facebook posts that encourage real engagement:
These types of posts do more than just inform. They invite action, spark conversation, and help your followers feel like they’re part of something fun or meaningful. That’s how trust and engagement grow over time.
[Photo idea: A happy client shaking hands with their insurance agent in an office setting]
The magic isn’t just in what you post. It is also in keeping track of who’s engaging and following up the right way. With a tool like Levitate, you can manage your contacts, schedule posts, and make sure you’re staying consistent without sounding robotic.
The more you can show up like a human on Facebook, the more people will turn to you when they have questions, need a policy review, or refer a friend. Building that kind of trust takes small, steady effort. It absolutely pays off.
Book a demo and let us show you how Levitate helps insurance agents create Facebook content that’s personal, practical, and proven to build better client relationships.
We’ll give you a call to set up time for your team and ours to meet virtually for a personalized demo.
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