In the ever-evolving landscape of digital communication, it's crucial to stay ahead of the game. Recently, Google and Yahoo announced significant changes aimed at cutting down on spam that are set to take effect in February 2024. Here's what you need to know and the steps Levitate has proactively taken to ensure these changes won’t affect your outreach.
Starting February 2024, both Google and Yahoo are rolling out stricter requirements for senders dispatching 5,000 or more messages daily to Gmail and Yahoo accounts. This includes the necessity to authenticate outgoing emails, avoid sending unwanted or unsolicited content, and prioritize easy unsubscribe options for recipients.
Because Levitate is built around the idea of authentic outreach focused on quality over quantity, these new requirements only affect less than 1% of our customers. In fact, Levitate’s proprietary emailing system, tried-and-tested subject lines, and award-winning content templates are already formatted to increase the chances of your messages landing directly in the inbox, mitigating your chances of being flagged as spam. So overall, these new requirements shouldn't be an issue for Levitate customers.
However, we’ve still chosen to implement some safeguards to be sure that the small number of Levitate customers who do send higher volume email campaigns aren’t flagged.
The Levitate platform was designed with authenticity and personal-feeling communication at its core, so while other providers may struggle with these recent changes, our customers can rest easy and continue their usual marketing efforts, knowing that their network will keep receiving the helpful and thoughtful emails they’re used to getting.
If you’re a current customer with questions about your account specifically, or someone who would like to learn more about Levitate, please reach out! We’d love to hear from you.