At Levitate, we're dedicated to empowering small law firms and solo practitioners with simple marketing strategies that are both authentic and effective. This post zeroes in on the most impactful areas of law firm marketing, aiming to elevate your online presence and forge genuine connections with your audience. Let's dive into how you can make your practice not only visible but top-of-mind with your clients, prospects and referral partners.
Think about what your audience wants to know and create content that speaks to their needs. Whether it's through blog posts, check-in emails, informative guides, or holiday well-wishes, share personalized outreach and valuable insights in a friendly way and let them know they’re important to you.
How Levitate Helps: With our robust legal content library and built-in AI-assisted content creation tool, you’ll never have to scramble for email, social media or blog content again - even for niche practice areas. If you need something custom, our content team has that covered, too.
Make sure your website is user-friendly and easy to navigate. Prospects, clients and referral partners should easily see what services your firm offers and how to get in touch with you quickly. Optimize each page with relevant keywords and meta tags, but remember, readability and accessibility are key. Your website should be a welcoming space for potential clients to learn about your firm and its services.
How Levitate Helps: Marketing and a great website go hand-in-hand. We can build a custom website to suit your firm’s needs and manage it in conjunction with the rest of your marketing efforts - all in one tool.
Since our legal customers are typically smaller, local firms, SEO is one of the most important pieces to their marketing. Claim your Google My Business listing, encourage happy clients to leave reviews, and create content that resonates with your local community. This way, you'll show up in local search results when people are looking for legal services in your area. Be sure to also monitor reviews and mentions of your firm online, and respond promptly and professionally to both positive and negative feedback. Show potential clients that you care about their experience and are committed to delivering excellent service.
How Levitate Helps: Not only does Levitate’s built-in survey feature allow you to generate 5-star reviews with ease, it also integrates with your Google Business Profile to make managing and responding to reviews easy. (There’s even an AI feature to help write your responses!)
Social media is a fantastic way to connect with your audience on a more personal level. Share behind-the-scenes glimpses of your firm, helpful legal tips, and engaging content that sparks conversation. Don't forget to interact with your followers and respond to their questions and comments. (Pro tip: Ask them to reach out via email or phone if privacy concerns are an issue when answering their question. Or you could even send them your meeting booking link, if you’re a Levitate customer!)
How Levitate Helps: From fun holiday content, to practice area-specific legal information and guidance, Levitate’s social content library has hundreds of templates so you can schedule helpful and engaging content year-round; keeping your firm top-of-mind and showcasing your expertise.
Collaborate with other businesses or organizations in your community to expand your reach. Look for opportunities to cross-promote each other's services, host joint events, or even set up referral programs. Building strong partnerships can help you tap into new networks and attract fresh prospects.
How Levitate Helps: Ready-to-send referral content makes reaching out to your partners easier than ever to ensure you nurture those relationships, too. Levitate also has an Event Registration feature to manage online and in-person events…no need to pay for multiple platforms.
Keep an eye on your marketing efforts and track your progress over time. Pay attention to metrics like website traffic, email open rates, conversion rates, and keyword rankings to see what's working and what needs adjustment. By staying flexible and open to change, you'll be able to refine your strategies and achieve even greater success.
How Levitate Helps: When you subscribe to Levitate, you aren’t just signing up for a marketing tool. Included in every plan is access to your own dedicated Success Specialist that helps you plan, automate, schedule and track your efforts, so you’ll get the most out of Levitate.
With these marketing strategies in your toolkit, your law firm can boost its online presence, connect with more clients, prospects, & referral partners, and establish itself as a trusted authority in your field. These strategies will help you prioritize building genuine connections with your audience for long-term impact on your business.
Need help with your firm’s communication and marketing efforts? We’ve got you covered. Reach out to schedule a personalized demo today.
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