Cookie Policy
Last updated June 23, 2026
Levitate uses cookies and similar tracking technologies on our website to help us understand how visitors use our site, improve your experience, and deliver relevant content and advertising. This page explains what cookies we use and why.
Types of cookies we use
We group the cookies on our websites into the categories below. Under each category below, you'll find the specific cookies we use, who provides them, what they do, and how long they last.
Strictly Necessary
Required for the site to function and to remember your privacy choices. Cannot be turned off.
| Cookie | Provider | Purpose | Expiry |
|---|---|---|---|
| OptanonConsent | OneTrust (Levitate) | Stores which cookie categories you've consented to. | 1 year |
| OptanonAlertBoxClosed | OneTrust (Levitate) | Records that you've seen and closed the cookie banner. | 1 year |
| eupubconsent | OneTrust (Levitate) | Stores your consent preferences as an encrypted string. | 1 year |
| __cfduid | Cloudflare | Identifies trusted web traffic for security. | 30 days |
Analytics
Help us understand how visitors interact with our site (pages visited, time spent, etc.). Collected in aggregate.
| Cookie | Provider | Purpose | Expiry |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique visitors. | Up to 2 years |
| _ga_<id> | Google Analytics | Maintains session state for analytics. | Up to 13 months |
| _gid | Google Analytics | Distinguishes unique visitors. | 1 day |
| _gat | Google Analytics | Limits how often data is collected on busy sites. | Under 1 minute |
| __hstc | HubSpot | Tracks visitors for analytics (first, last, current visit). | ~6 months |
| __hssc | HubSpot | Tracks sessions to determine whether to update analytics data. | 30 minutes |
| __hssrc | HubSpot | Detects whether the visitor restarted their browser. | Session |
Marketing & Advertising
Used to deliver relevant ads and measure campaign performance, often set by our advertising partners.
| Cookie | Provider | Purpose | Expiry |
|---|---|---|---|
| _fbp | Meta (Facebook) | Delivers and measures advertising. | 3 months |
| fr | Meta (Facebook) | Delivers and measures advertising. | 3 months |
| _gcl_au | Google Ads | Tracks ad conversions and campaign performance. | 3 months |
| _gat_gtag_<id> | Limits how often data is collected on busy sites. | Under 1 minute | |
| bcookie | Browser identifier for ad and feature delivery. | 1 year | |
| bscookie | Secure browser identifier for ad and feature delivery. | 2 years | |
| lidc | Selects the appropriate data center for routing. | 1 day | |
| lissc | Supports LinkedIn advertising features. | 1 year | |
| li_gc | Stores consent for the use of non-essential cookies. | ~6 months | |
| lang | Remembers your preferred language. | Session | |
| AnalyticsSyncHistory | Syncs ad data across LinkedIn services. | 30 days | |
| UserMatchHistory | Synchronizes advertising identifiers. | 30 days | |
| _cfuvid | Cloudflare (HubSpot) | Distinguishes users sharing the same network address. | Session |
| __cf_bm | Cloudflare (HubSpot) | Bot management to protect site integrity. | 30 minutes |
| _vb | Levitate (saygoodbyetodiy.com) | Supports marketing campaign tracking. | ~1 month |
Functional / CRM
Remember you across visits and connect your web activity to our CRM.
| Cookie | Provider | Purpose | Expiry |
|---|---|---|---|
| hubspotutk | HubSpot | Recognizes you across visits and links form submissions to our CRM. | ~6 months |
| cookietest | HubSpot | Checks whether your browser supports cookies. | Session |
You can change your preferences at any time through our cookie banner or your browser settings. Disabling some categories may affect how the site works. Cookie names ending in <id> include a unique identifier that varies by site.
Questions?
Email us at security@levitateapp.com