vsHighLevelHighLevel (GoHighLevel) is an all-in-one platform for agencies, marketers and small businesses, with usage-based charges for texts, emails and premium AI. Levitate is one plan with every feature included, from personal emails sent from your own inbox to a website we build for you and a dedicated Success Specialist.
Book a DemoWhat small businesses are saying
“You guys did more for us in the first three months than our old company did in a year. That umbrella email probably sold 10 policies: it generated phone calls, it generated questions, and it generated sales.”
Phil Maggard Agent, The Maggard Insurance GroupLast updated
| Feature | Levitate | HighLevel |
|---|---|---|
| Personal email | Included. Send from the email account you already use, so your message arrives in the recipient's inbox and replies come straight back to you | Limited. One-to-one emails can go from your connected Gmail or Outlook. Bulk and automated emails send from their email service, with usage-based charges |
| Success Specialist | Included. Every account gets a dedicated Success Specialist who sets you up, plans with you every quarter, and stays a message away, at no extra cost | Limited. Customer Success is your main contact for your first 90 days. A dedicated account manager comes with paid Premium Support or their Enterprise plan |
| Websites | Included. A free, professional website with every plan. Tell us about your business and we build it on your brand | Limited. A website and funnel builder included in their plans, for building the site yourself |
| Texting | Included. Text from a business number your whole team can share, one to one or as a campaign where every client gets their own private message | Limited. Texting has usage-based charges for each message and for phone numbers |
| Ready-made content | Included. Content written for your industry by our content team, ready to go out as you, from your own inbox, in your voice | Limited. Design templates with stock images and sample content. Industry setups come from Snapshots that agencies build and share |
| AI included | Included. AI features are part of your subscription, not an AI tier, and your Success Specialist switches on the ones you want. AI Email Campaigns carries a monthly allowance | Limited. Some AI is included, like Email AI. Conversation AI, Voice AI and Reviews AI need an AI Employee subscription or are billed by usage |
| Google Reviews | Included. Ask for reviews with a quick survey or a personal email, and connect your Google Business Profile so each new review arrives with a reply drafted in your voice, ready to post | Limited. Review requests and a Google Business Profile connection. AI review replies need an AI Employee subscription or are billed per reply |
| Handwritten Cards | Included. Cards in a natural handwriting style with a real stamp, mailed for you, one at a time or as a step in an automation | Not included. Cards through Thanks.io, a separate company with its own account |
| Social Media | Included. Schedule posts ahead across Facebook, Instagram and LinkedIn, from a library written by our content team | Limited. Social Planner schedules posts you create, with design templates and AI writing help |
| Automations | Included. Automations send emails, texts and cards on the dates already in your data, like birthdays and anniversaries | Included. A workflow builder with birthday and custom date triggers |
This comparison is based on publicly available information from HighLevel’s website and documentation as of November 2026. Features and plans change often, so check with HighLevel for current details. HighLevel is a trademark of its respective owner. Levitate is not affiliated with or endorsed by HighLevel.
The Email Exec Assistant flags the emails that need you and drafts a reply in your voice, and Meeting Prep reads up on every client before you meet them
A dedicated Success Specialist plans with you every quarter and stays a message away, at no extra cost
A library written by our content team for your industry, so you're never starting from a blank page
One plan with every feature included, plus a free website. No separate products to piece together
10 to 15 calls from Google searches, up from 5 to 8.
“We’ve been getting a whole lot more calls from people just finding us just on Google... The revamp of the website was amazing. There wasn’t a whole lot that we had to do on our end, which was a big priority to us since we are a smaller firm.”
60%+ campaign open rates.
“The AI? I use it for everything-- emails, social posts... then I tweak it and personalize. It takes 90% of the mental load out. At first I didn't understand how AI fit into our business, and now I see it's helping a lot -- like having a virtual assistant.”
$65,000 in new business from one email.
“Levitate didn’t just give us new software and leave us on our own to figure it out. They help us monthly to implement it.”
“Half of the overall experience with Levitate has everything to do with our Success Specialist. It's the way that Levitate engages with its clients. They believe in what it is that they're supporting and that's very apparent.”
Jannie Price, Executive Administrator of Development, Global Partners in Hope
HighLevel is an all-in-one platform that agencies, marketers and small businesses build on, with usage-based charges for texts, emails and premium AI. Levitate is one plan with every feature included. Personal emails go out from your own Outlook or Gmail, our content team writes a library for your industry, and we build your website for you. Every account also gets a dedicated Success Specialist who plans with you every quarter.
Yes. Every plan includes a free Levitate Website. Tell us about your business and we build a search-ready site of up to 25 pages on your brand, with copy written for search and hosting and security on a custom domain you own. Want more? Website Prestige is a paid add-on with a designer-led site of up to 100 pages, ongoing SEO tune-ups, a custom blog and unlimited edits from our Web team.
Yes. Levitate sends from the Outlook or Gmail account you already use, so your emails arrive like any personal note and replies come straight back to you.
Yes. AI features are part of your subscription, not an AI tier, and your Success Specialist switches on the ones you want. AI Email Campaigns carries a monthly allowance.
