Take a deeper look into open rates by industry and software. You might be surprised.
“What’s a good email open rate?” That’s a question we hear a lot here at Levitate. Your average open rate can vary by industry and even the software you use to send emails. Here’s a look into how these rates are calculated, why they matter, and different open rates by industry and software.
Most tools, including Levitate, have reporting capabilities that can easily show your average email open rates overall or by campaign. But if you ever need to calculate it yourself, it’s pretty simple: divide the number of emails opened by the total number of emails sent and multiply by 100 to get the percentage. That’s it!
Open rates make it easy to see which of your campaigns are the most successful – and which ones you may need to reevaluate. Whether you’re sharing tips, tricks, or even promotional messaging, your emails are only impactful if people are actually seeing them. When they’re opening your emails, it ensures you’re getting your message out and building a connection with your clients.
The graph below shows the average open rates for three popular email marketing tools – Levitate, MailChimp, and Constant Contact – along with their benchmark open rates by industry.
After looking at the open rates in the graph, you may be wondering why Levitate’s are so much higher. There are a few reasons:
So, after seeing those average open rates, how do yours stack up? If you think there’s room for improvement, reach out to us. We’d love to help you authentically keep in touch with your network – and avoid the spam folder.