Introducing Keep-in-Touch Marketing

We got tired of seeing business owners send mass blast emails no one reads and pumping out content no one sees, so we started our own marketing movement.

Join us.

Keep-in-Touch Marketing: The Basics

Quality over quantity.

From list size to the number of emails you send, it’s the quality of your interactions that matters, not volume.

Be authentic.

Stay away from “throwaway” content and keep it real. When in doubt, follow the Golden Rule of keep-in-touch communication: Don’t send anything you wouldn’t want to see in your own inbox.

Stay consistent.

Nurturing your network isn’t a one-and-done activity. Make keeping in touch part of your everyday routine, and it will become the primary growth driver of your business.

The Research

People are pummeled with over-designed content and crave old school, personal touches from the businesses they trust.

Here's the data.

Email is essential, but it's increasingly difficult to do well.

of people say email is essential to their lives over texting and social media.

Twilio SendGrid Email Benchmark and Engagement Study, 2019

of emails across all industries sent with mass blast tools end up in a junk or spam folder.

Mailchimp

Send rates have exploded, so fewer mass blast emails are being seen.

Between 2018 and 2019:

Average monthly send rates from businesses using mass blast email providers grew from a median 7 emails per month to 8.3.*

Average open rates (across all industries) dropped from 18% to 14.5%.**

Personalization matters, but mass blast tools still make it feel like marketing.

75% of consumers are more likely to buy from a company that recognizes them by name and recommends options personalized to them.*

81% of consumers want companies to get to know them and understand when to approach them.**

77% of organizations that exceeded revenue goals have a documented personalization strategy.***

  • Twilio, 2019 Email Benchmark and Engagement Study

  • Twilio, 2019 Email Benchmark and Engagement Study

  • Accenture, Consumers Welcome Personalized Offerings but Businesses Are Struggling to Deliver

  • Accenture, 2018 Personal Pulse Check

  • Monetate, 2019 Personalization Development Study

Keep-in-touch marketing keeps it simple.

Emails look personal, because they are.

The best marketing tool on the market is your everyday, personal email server.

That’s right. We’re looking at you, Outlook and Gmail. The data? 60%+ average open rates with Levitate. (Sayonara, spam folders.)